If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more than 46% of all purchases. Here are three steps to increase your mobile sales this year.
Stephen Murphy is director of marketing at retail search marketing company NetElixir, where he helps retailers optimize their digital marketing strategies to meaningfully engage with customers. Stephen has spent his career developing and implementing digital marketing programs that inspire and engage brands. Blending skills in strategy, execution and consulting, his integrated campaigns provide a holistic approach to helping clients achieve meaningful, genuine growth.
Outside of work, Steve serves as a board member for the Hope for Children Foundation, an NJ based charity that helps children in need in Monmouth County. His hobbies include reading, writing and spending time with his beautiful wife Kelly.