With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.
Casey Bullock is general manager, global ecommerce, North Americas at FIS. His current responsibilities include managing all commercial personnel working directly with FIS clients in North America. Prior to FIS, he was Vice President, General Manager Fraud Solutions for Chase Paymentech, and focused on the creation and delivery of enterprise-class fraud prevention capabilities in the ecommerce space.