Todd Fisher

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Todd Fisher co-founded CallTrackingMetrics in 2011 with his wife, Laure, in their basement. Together they’ve grown it into an Inc. 500-rated top-ranked marketing attribution and call management platform that helps midsized and enterprise-level organizations unlock the full potential of their marketing and sales teams with AI-powered tools. Todd developed the initial software and as the CEO continues to be the driving technical force of the company. Prior to CallTrackingMetrics, Todd co-founded SimoSoftware before selling it to RevolutionHealth in 2005. In 2009, Todd helped co-found Captico LLC, providing online software solutions for small businesses looking to accelerate their marketing and online presence.

OpenAI logo ChatGPT feature

5 Ways ChatGPT Can Maximize Your Sales and Marketing

| Todd Fisher

Given the significant investments in ChatGPT and generative AI, it may be time to consider incorporating it into your organization. But what exactly can ChatGPT and other gen AI chatbots do for your marketing and sales department?Here are five ways that ChatGPT can add business value to these functions.