Given rising shopper expectations for omnichannel agility, it’s no surprise that creating a seamless shopping experience that marries both the digital and physical worlds and provides an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals retailers should implement in their ecommerce strategy.
Best Buy reported strong topline, earnings and comp growth in the second quarter as its omnichannel focus, ecommerce sales and categories like appliances continued to be bright spots. See what executives had to say about the Q2 results and what the company is doing to improve the customer experience.
Omnichannel commerce is now a basic competitive requirement. But enabling customers to buy from anywhere, pick up from anywhere and return to anywhere is an operational challenge. Are traditional OMS systems up to it? Learn how a Distributed Order Management or DOM system is purpose-built for today’s commerce.
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
The goal for Tractor Supply has been to meet the needs of its customers at every touchpoint in an effort to evolve and support their lifestyle. Find out how the 1,700-store company has managed to marry its in-store and digital operations, creating a winning omnichannel experience where physical and digital complement one another.