In the never-ending quest for delivery immediacy, grocer Kroger is testing out 30-minute deliveries in its home market of Cincinnati, cutting the promised time from Amazon’s Prime Now in half. Called Kroger Rush, the service costs $5.95 per order, with the first order free, and requires an app download.
Compared to distribution or fulfillment centers, store inventory is often seen as the weakest link when it comes to SKU accuracy, with rates that can be as low as 65%. As omnichannel demand picks up, stores are playing a critical role in ecommerce order fulfillment. Here are some quick tips from an expert panel at Ecommerce Operations Summit.
Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices and new approaches to knowledge management mean that merchants have a lot on their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.
For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.
The 9th annual Ecommerce Operations Summit will be held April 14-16, 2020 at the Marriott Orlando World Center in Orlando, FL, and the call for speakers is now open! If you are an industry professional with your finger on the pulse and have a great story to share with your peers, we want to hear from you!
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
Multichannel Merchant launched its new Women in Operations program at Ecommerce Operations Summit last week, to unite and honor women in the industry and empower their careers. The program honored and celebrated three women for their career achievements and contributions in the industry. Discover who these women are and how they continue to foster growth and diversity in the industry.
It’s about time retailers drop the term omnichannel from their vocabulary. Creating an omnichannel experience is not even that difficult. What is much harder is giving your customers a reason to shop, a belief that you are looking out for and providing them with unique experiences that they appreciate.