Direct-to-Consumer Omnichannel Personalization Without the Creep Factor

| Mark Smith

For most companies, customer experience is the new battlefield, and the so-called “creep factor” is a concerning issue. In 2018, just 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.

Ecommerce Operations Summit 2020 Call for Speakers Now Open

| Mike O'Brien

The 9th annual Ecommerce Operations Summit will be held April 14-16, 2020 at the Marriott Orlando World Center in Orlando, FL, and the call for speakers is now open! If you are an industry professional with your finger on the pulse and have a great story to share with your peers, we want to hear from you!

Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

| Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.

Celebrating and Honoring Women in Omnichannel Retail

| Daniela Forte

Multichannel Merchant launched its new Women in Operations program at Ecommerce Operations Summit last week, to unite and honor women in the industry and empower their careers. The program honored and celebrated three women for their career achievements and contributions in the industry. Discover who these women are and how they continue to foster growth and diversity in the industry.

Time to Deep-Six Omnichannel and Focus on Experience

| Seeta Hariharan

It’s about time retailers drop the term omnichannel from their vocabulary. Creating an omnichannel experience is not even that difficult. What is much harder is giving your customers a reason to shop, a belief that you are looking out for and providing them with unique experiences that they appreciate.

Women Make Strides in Omnichannel Operations

| Daniela Forte

For years, ecommerce operations have been perceived as a male-dominated world. However, it’s become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder and COO of One Click, talks about how her company has made an effort to be more inclusive as a way to ensure growth and opportunity.

How Omnichannel Can Beat Back Amazon and Attract Loyal Customers

| Charles Dimov

Though Amazon’s dominance of ecommerce may bring about feelings of doom or gloom, many retailers do not realize the influence they have to capture buyers before they default to Amazon. The key to achieving success is through providing omnichannel options that the ecommerce behemoth can’t match.

rue21 Rolling Out BOPIS in All 700+ U.S. Stores

| Mike O'Brien

Joining a growing group of retailers eager to match the heightened expectations of today’s shoppers and save on delivery costs, youth apparel seller rue21 has partnered with Mastek to offer buy online pickup in store (BOPIS) at its 700+ store locations. The rollout began in January and is expected to be completed by the end of March.

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