Consumer behavior has evolved to the point where most retailers know that if they wait until Black Friday to start customer outreach around holiday spending, they will have already missed the boat. For retailers, holiday preparedness means much more than moving the first promotional email from Black Friday to November 1. It also means ensuring their omnichannel strategies are ready and waiting to meet customer expectations. Here are some omnichannel strategies retailers can use.
Best Buy reported strong topline, earnings and comp growth in the second quarter as its omnichannel focus, ecommerce sales and categories like appliances continued to be bright spots. See what executives had to say about the Q2 results and what the company is doing to improve the customer experience.
Omnichannel commerce is now a basic competitive requirement. But enabling customers to buy from anywhere, pick up from anywhere and return to anywhere is an operational challenge. Are traditional OMS systems up to it? Learn how a Distributed Order Management or DOM system is purpose-built for today’s commerce.
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.