How Omnichannel Can Beat Back Amazon and Attract Loyal Customers

| Charles Dimov

Though Amazon’s dominance of ecommerce may bring about feelings of doom or gloom, many retailers do not realize the influence they have to capture buyers before they default to Amazon. The key to achieving success is through providing omnichannel options that the ecommerce behemoth can’t match.

rue21 Rolling Out BOPIS in All 700+ U.S. Stores

| Mike O'Brien

Joining a growing group of retailers eager to match the heightened expectations of today’s shoppers and save on delivery costs, youth apparel seller rue21 has partnered with Mastek to offer buy online pickup in store (BOPIS) at its 700+ store locations. The rollout began in January and is expected to be completed by the end of March.

How Are U.S. Retailers Doing in Omnichannel vs. Other Markets?

| Mike O'Brien

What areas of omnichannel operations need improvement? What challenges and opportunities are retailers facing? Charles Dimov of OrderDynamics, discusses his company’s recent research in this MCM CommerceChat podcast, and will go into greater depth at Ecommerce Operations Summit 2019, April 9-11 in Columbus, OH.

Kohl’s Brings Personalization Front and Center

| Daniela Forte

Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.

Walmart Blows Out Q4 Ecommerce but Seeks Online Profitability

| Mike O'Brien

Walmart continues to see strong topline growth in ecommerce, with online revenue increasing 43% in the fourth quarter and 40% for the full year. But profit in the channel remains elusive and losses are expected to continue this year based on investments in infrastructure, people, online grocery and Store No. 8 initiatives, executives said.

How Ecommerce Operations Summit 2019 Can Improve Your DTC Business

| Brian Barry

Given the rapid pace of change, how forward looking are your operations and fulfillment strategies, and are you pursuing the right ones? Ecommerce Operations Summit (April 9-11, Columbus), is an excellent way to evaluate emerging trends. Here are some highlights we found in the conference agenda, and why they’re beneficial.

Tackling the Challenges of Store Inventory Accuracy

| Mike O'Brien

If stores are the weak link in inventory accuracy, how do you improve it to avoid stock-outs and dissatisfied customers? Steve DeNunzio of Ohio State’s graduate logistics program covers the challenges and solutions in this MCM CommerceChat podcast. He’ll also lead this discussion at Ecommerce Operations Summit in Columbus, OH.

Talking Data Science with Abercrombie & Fitch

| Mike O'Brien

In this MCM CommerceChat podcast, Anthony Burnside, manager of direct-to-customer order management and omnichannel fulfillment for Abercrombie & Fitch, talks to Multichannel Merchant about the role of data analytics and data science inside his group and organization

Skyrocket Your ROI With This Simple Marketing Hack

| Michael Schaffer

In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.

NRF Study Finds 75% of U.S. Consumers Expect Free Shipping

| Mike O'Brien

Free shipping for ecommerce orders is an increasingly high priority for U.S. consumers, who are also embracing buy online pickup in store, according to a new Consumer View report from the National Retail Federation. The report found that 75% of consumers expect free delivery even on orders under $50, up from 68% last year.