More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.
Opting for full third-party delivery for grocers came with many short-term advantages, allowing them to offer e-grocery solutions overnight. But this lucrative solution may not be sustainable for grocers who intend to make online an important part of their business. Owning the full omnichannel experience pays long-term dividends.