Last week Kroger announced it was acquiring Albertsons for $24.5B, a major deal on the order of Amazon buying Whole Foods in 2017 that immediately reshaped the power structure in grocery. Neil Saunders, managing director and retail analyst at GlobalData Retail, helps us put the deal in context in our latest MCM CommerceChat podcast.
By delivering personalized experiences to better connect with its customers, LAWLESS Beauty has become one of the fastest-growing makeup brands in the world. In this Multichannel Merchant webinar, LAWLESS President Rachel Shelowitz and Amber Fullerton of One World Direct discuss the brand’s winning formula for CX success.
Kroger and its data arm, 84.51°, have launched a Science and Technology Solutions team. The focus is on delivering science and technology solutions that revolutionize customer engagement in retail. Andrew Cron, Chief Scientist and SVP of Science, and Barbara Connors, VP of Strategy and Acceleration at 84.51°, explain more in this podcast.
A new tool allows retailers to offer impulse, add-on products to a curbside pickup order, in similar fashion to a physical checkout line, creating an opportunity to recapture lost purchases as BOPIS adoption continues to grow. The tool, called Curb Up, is a collaboration between Canadian firms Bold Commerce and ecommerce agency Knit.
Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.
As the role of the store shifts to meet the needs of omnichannel shoppers, retailers must also evolve to ensure efficient and productive task execution. Make the most out of your omnichannel strategy by automating store operations with digital management processes, exceeding expectations and improving communications.
When a customer tries e-grocery shopping for the first time, they’re likely starting a critical step in their online grocery journey, underscoring the importance of the omnichannel shift. That means retailers must design digital products and service experiences that promote customer engagement online and minimize cart abandonment.
Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time.
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.
While consumers may be understanding of delays caused by – yup – supply chain issues, they are less forgiving when it comes to being charged for shipping. Over half of respondents to a survey from Dotcom Distribution said they get the delays, but just 25% of those respondents said it made them more tolerant of shipping costs.