Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.
Meagan Bowman is Founder and CEO at Stonehenge Technology Labs. Stonehenge’s STOPWATCH SaaS subscription platform solution serves CPG brands, manufacturers and their elected agency partners of all shapes and sizes. A long-time CPG and ecommerce innovator, Meagan was a 2021 Northwest Arkansas Tech Summit Innovator of the Year and has served as consultant to several large CPG companies and agencies.