When a customer tries e-grocery shopping for the first time, they’re likely starting a critical step in their online grocery journey, underscoring the importance of the omnichannel shift. That means retailers must design digital products and service experiences that promote customer engagement online and minimize cart abandonment.
Rachael Hadaway serves as SVP of product management for SymphonyAI Retail CPG and has worked in the retail and CPG insights industry for 20 years. Before joining SymphonyAI Retail CPG, Rachael held executive positions with 84.51°, a data and analytics company owned by Kroger, where she was most recently SVP of Product and Design. She has worked with global clients such as Kroger, Macy’s, Pepsi, P&G, ConAgra Foods and more.