Customer feedback is vital in any business or industry. Retailers in particular are utilizing it to not only put specific products under the microscope, but to also analyze how they’re providing the best experience across all their channels. Listen to the lastest MCM CommerceChat podcast with Martha Brooke of Interaction Metrics as she discusses the value of customer feedback.
Free shipping for ecommerce orders is an increasingly high priority for U.S. consumers, who are also embracing buy online pickup in store, according to a new Consumer View report from the National Retail Federation. The report found that 75% of consumers expect free delivery even on orders under $50, up from 68% last year.
Today, merchants need to adopt every best practice to reduce costs and provide higher levels of service. Only one conference focuses exclusively on optimizing direct-to-customer and omnichannel operations and fulfillment: Ecommerce Operations Summit, April 9-11, 2019 in Columbus, OH. Here are 6 great benefits of attending.
High-end handbag, luggage and accessories seller Vera Bradley was looking to enhance the customer experience by adding texting as a contact channel, after realizing shoppers might have already been trying to send texts to customer service numbers. See what results the company experienced with an integrated text solution.
While you have little control over an order once it’s out for delivery, your operations team is still a crucial cog in the last mile experience. You need the right processes and technology to get products to the customer as efficiently and accurately as possible for a smoother delivery and a better experience.
Sixty-one percent of U.S. retailers said they would consider banning serial returners as Amazon has done to combat the growing wave brought on by over-generous policies, according to a new survey from UK ecommerce software firm Brightpearl. In the UK, 45% of retailers said they would consider doing so.
It’s important to understand that offline touchpoints within the customer journey are critical for accurate measurement and optimization of partner marketing programs. Here are three areas where marketers can boost the performance of their partnerships by integrating offline touch-points into their measurement.
Consumers expect articulate customer reps—online and in person—well-versed in your products and services. This only escalates during the holidays. Thus call centers are pressed to perform at year-end. Here’s a laundry list of suggestions and some telling Q&As to help you determine what success looks like during peak season.
When it comes to ecommerce delivery, customer expectations are constantly rising. But just offering a wider selection of delivery options won’t necessarily ensure customer satisfaction. These three fulfillment scenarios illustrate best practices that will help ensure customer satisfaction, loyalty and repeat business.