week of 8/2/21 Ecommerce Fraud Prevention Firm Riskified Goes Public Ecommerce fraud prevention company Riskified has taken the major step into the public markets, launching an IPO today at $21 a share on the New York Stock Exchange as it looks to expand in Asia-Pacific, Latin America and western Europe and improve its technology for keeping bad actors out. Walmart Offers Subscription Services Through Adobe Partnership In an interesting twist, Walmart is offering access to services such as ecommerce order pickup and delivery to smaller retailers via a subscription program through partnering with Adobe, expanding revenue by selling its services a la Amazon’s cloud computing juggernaut. BigCommerce Acquires Feedonomics BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead. Creating Dynamic PPC Ads on Google Shopping Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it's simpler than you think – using a data feed. Unybrands Raises $300M to Scale Amazon Brands Pursuit Overcoming Website Accessibility Roadblocks The Critical Role of Ecommerce Marketplaces Creating Dynamic PPC Ads on Google Shopping     See open jobs for ecommerce, marketing, and fulfillment operations View Jobs