Multichannel Merchant
Hits of the Week

week of 10/19/20
Another Prime Day is in the books, with Amazon reporting that third-party sellers rang up $3.5 billion in sales over the two days, up 60% from $2.2 billion in 2019, and once again Amazon devices were big winners. eMarketer pegged the worldwide total for Prime Day at a shade under $10 billion, up a hefty 43% from $6.93 billion in 2019.
Analysts and experts are looking optimistically to modest retail holiday sales gains to cap off a tough year, but like most of the rest of 2020 it will be a tale of two channels as stores remain a question mark during some fall pandemic surges and consumer wariness.
A former Macy’s executive and a Wall Street veteran have teamed up to start a retail acquisition and advisory group that’s looking to build up a stable of purpose-driven brands it can help scale and grow globally. The group launched with the acquisition of distressed Canadian apparel brand Frank and Oak, which closed on Oct. 8.
The one thing brands can control is their online sales channel. From checkout to last mile delivery, DTC brands can ensure a seamless ecommerce experience. With the majority of Q4 and holiday shopping expected to shift online, brands must have their entire ecommerce channel prepared for an optimal customer experience.

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