Another Prime Day is in the books, with Amazon reporting that third-party sellers rang up $3.5 billion in sales over the two days, up 60% from $2.2 billion in 2019, and once again Amazon devices were big winners. eMarketer pegged the worldwide total for Prime Day at a shade under $10 billion, up a hefty 43% from $6.93 billion in 2019.
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Analysts and experts are looking optimistically to modest retail holiday sales gains to cap off a tough year, but like most of the rest of 2020 it will be a tale of two channels as stores remain a question mark during some fall pandemic surges and consumer wariness.
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