Unboxing has become kind of a big deal in retail and ecommerce, and that’s probably an understatement. It not only elevates the customer experience with a “wow factor” but also if done right serves as a promotional tool for brands as videos capturing the moment are shared so often on social media, and often go viral.
The upon-us-now, throw-out-the-script blowout holiday season is the perfect time to consider the kind of unboxing experience you’re looking to create. This is especially true as consumers are craving traditions that create a sense of normalcy in an unsettling time.
This infographic from 2Flow, an Irish 3PL, lays out many of the key elements as well as the benefits of unboxing for your customers and your business.