By now you should have your peak holiday season planning for this year well underway. If you’re behind schedule, there’s still time to implement improvements but you need to be prudent and not over commit. To help you be prepared, here are 13 critical considerations for improving peak holiday season operations and fulfillment processes this year:
peak holiday season
Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
FedEx is testing the use of autonomous tugs to transport items within its sortation and distribution facilities in an effort to handle the growing volume of bulky ecommerce orders more efficiently. See what other types of automation the carrier is using to optimize the massive flow of packages through its network at peak.
If you haven’t formally evaluated your peak season fulfillment, make this the year you do so. From your analysis of ecommerce operations successes and failures, you can develop a plan to make improvements using a multi-faceted approach. Here are 10 ways to analyze your performance and develop a plan for improvement.
Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.