Companies use a host of tools and processes to keep damage rates at an acceptable level such as quality control checks and returns tracking reports. But preventing damage during shipments isn’t just a better business decision, it’s a sustainability imperative. The problem is, almost no one is looking at it as one.
The packaging you use in ecommerce and direct-to-customer shipments acts as an ambassador of your brand. How it appears, how it protects the contents and even how the product is packed can reflect positively or negatively on your company. This special report from Multichannel Merchant examines how merchants are working to balance packaging costs and customer experience through innovation and use of new systems and processes.