Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.
Charles Haverfield is CEO of U.S. Packaging & Wrapping LLC. He is an experienced packaging supplier with a focus on industrial packaging and food packaging. The company’s extensive online packaging library contains a plethora of in-depth packaging information and advice.