With the opportunity for so much online revenue at stake, it’s critical to delight consumers with optimized ecommerce packaging that delivers products without damage. Packaging enhancements need to go beyond functionality, using materials that can be reused or recycled. This is good for the business and the environment, and increasingly attractive to consumers.
Tiffani Burt is SEE’s Executive Director of Sustainability, Graphics and Smart Packaging. In her current role, Tiffani is responsible for strategy and implementation involving sustainability, as well as digital and smart packaging, across all product lines in the Americas. She has been with the company for 10 years, starting in research and development where she led research efforts in microlayering, bioprocessing, sustainable solutions and front-end innovation. More recently, her team was responsible for using innovation to create a circular economy for plastic packaging through novel design, enabling recyclability and developing collaboration scenarios across the value chain.