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| How the Retail Industry Uses Shoppers’ Data
By Tim Parry
Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.
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| How To Survive The Holiday Season: Become Your Customer’s Best Friend
By Jay Henderson
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
FULL ARTICLE
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