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Operations & Fulfillment Strategies & Tactics
week of 03/01/2017 |
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L.L Bean on Creating Excellence in Brand Communication |
What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company's SVP of brand communication, discusses the company's approach with Multichannel Merchant. The company is a finalist in the category for this year's Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.…» |
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UPS Tests Drone Delivery in Florida |
UPS recently conducted a successful drone delivery test to a home in a rural area outside Tampa, FL, launching it from the top of a delivery truck. The drone was from electric truck and drone developer Workhorse Group. See what other drone projects UPS has in the works, how it is working with the FAA and how it sees the future of drone delivery.…» |
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3 Key Retail Supply Chain Trends to Watch in 2017 |
Retail supply chains are being upended by dynamic changes in the marketplace and among consumers. Here are 3 key trends to watch for in supply chains for 2017 that will continue to heavily impact freight transportation and logistics in retail and ecommerce. …» |
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Amazon Lowers Free Shipping Threshold to $35 |
In a quick counter-salvo, Amazon recently lowered the free shipping threshold for non-Prime members from $49 to $35, a response to Walmart’s move earlier this month. The speed with which Amazon changed its policy is an indication of just how seriously it is taking ecommerce competition from the world’s largest retailer.…» |
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Ecommerce Returns Help Shape the Customer Experience |
Ecommerce returns are increasing, and merchants need to find new ways to deal with the constant influx. Learn how some top brands are getting ahead of the situation, including making the reverse logistics process more efficient, increasing the speed of customer credit and using friction-free returns as a way to increase customer lifetime value.…» |
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