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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/12/2016 |
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In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial |
To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin? …» |
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Adopting New Payment Technology For Your Business |
Over the last several years, the introduction of new payment solutions has risen dramatically, yet consumers are ultimately reliant on retailers actually implementing these new solutions at the point of sale to enjoy the benefits these technologies provide.…» |
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4 Steps to Rekindle the Spark in 2016 |
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.…» |
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Evolving Retail Trends to Watch in 2016 |
2015 has come and gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva's predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react. …» |
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