Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 1/12/2016
In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial
To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin? …»
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Adopting New Payment Technology For Your Business
Over the last several years, the introduction of new payment solutions has risen dramatically, yet consumers are ultimately reliant on retailers actually implementing these new solutions at the point of sale to enjoy the benefits these technologies provide.…»
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4 Steps to Rekindle the Spark in 2016
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.…»
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Product Information Management
Your key to success in a constantly evolving omnichannel environment. Download the report here.
Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and more.……»
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Evolving Retail Trends to Watch in 2016
2015 has come and gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva's predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react. …»
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