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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/17/2017 |
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| Selling Consumer Packaged Goods in a Social Media World |
| Today, 76% of consumers will purchase consumer packaged goods online. This leads to brands spending $5.97 billion on digital marketing for these products. This infographic by Adaptly illustrates those challenges are and how to solve them. …» |
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| Amazon’s 1-Click Payment Patent Expires in 2017 |
| Amazon’s U.S. patent for one-click payments will expire this year, allowing other retailers to incorporate the same technology on their websites. See whether Amazon will still have an edge or not over other retailers. …» |
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| Brands Double Down on Rewards, Experts Want Easy, Meaningful |
| Consumers may still be pondering resolutions for 2017, but brands seeking to win or reinforce consumer loyalty have already put enhancing rewards programs at the top of to-do lists for the new year. Here are how several major retailers are enhancing their rewards programs. …» |
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| 4 Ways Product Data Is Impacting Retail Tech Trends |
| Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.…» |
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| How Brands Can Build Trust with Millennials |
| Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well. …» |
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| 7 Must-Try Channels For Building Customer Loyalty |
| Customer loyalty is key to a business’ success. While acquisition is also important, your core customers are the ones who will bring in the revenue and work as advocates for your brand. Here are seven must-try strategies to build customer loyalty. …» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
