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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 10/11/2016 |
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Is Virtual Reality the Next Ecommerce Frontier? |
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers. …» |
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Tips for Optimizing Ecommerce Through Eye Tracking |
Gaining a wealth of knowledge on a customer is beneficial for retailers, that is why eye tracking is so widely used in both brick-and-mortar and online retail sites to study how shoppers are engaging with the environment and to understand what products, promotions and features capture the eye. Here are several general insights learned from eye tracking that can improve the ecommerce experience. …» |
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The MCM Network Source Directory |
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |