Multichannel Merchant
Ecommerce & Marketing
week of 10/21/20
Feds, 11 States Accuse Google in Massive Antitrust Case
The U.S. Department of Justice, joined by attorneys general from 11 states, has filed an antitrust lawsuit against Google alleging it used its market power to thwart competition in search and advertising, setting up a battle on the level of the 1990s federal action against Microsoft.
Will Global Privacy Control Protocol Succeed Where Do Not Track Failed?
Global Privacy Control focuses on letting consumers opt out of the sale of their personal data to third parties. The early-stage coalition includes the Electronic Frontier Foundation and Mozilla. Rob Shavell, CEO of Abine, who was involved in Do Not Track and now GPC, discusses what's ahead and why merchants should get on board.
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Can you Prove your Marketing Campaign's ROI?

Prove marketing as an investment. Better proof means bigger budgets. Find out how to make the case.

Sizing Matters: How Tech, Standards Are Working to Solve Apparel Returns
Issues with sizing and color conventions have probably been an issue since the invention of clothes. And with so much shopping now driven online by the pandemic, combined with generally liberal return policies, apparel returns have exploded. New technology solutions and industry standards are both working to solve the problem.
Machine Learning, Crowdsourcing Speed Up Online Surveys
Online surveys provide valuable insights into everything from product design and packaging to consumer buying habits. But today’s research platforms often impose a tradeoff between speed and simplicity and the richness of actionable insights. A combination of machine learning and crowdsourcing concepts is solving this problem.
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From Mall Kiosks to Multichannel Success

What once started as two cousins selling winter gear in kiosks and fairs in the Philadelphia area is now a thriving ecommerce business, JustBrand Ltd. So how did they do it? There were bumps and bruises along the way. Still, the co-founders built success by learning quickly from mistakes, being open and honest with the right partners, and leveraging multichannel expansions.

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