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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/1/2016 |
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Being Holiday Ready: Tips for Perfecting the Omnichannel Strategy |
By upgrading omnichannel options like in-store pickup or same-day delivery, businesses can help customers customize their shopping experience to fit their personal needs during the rush of the holidays. While becoming an omnichannel retailer can seem like a daunting effort, these tips will better position retailers for growth this holiday season. …» |
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Don't Lose Your Customer Because Your Retargeting is Bad |
Retargeting is a great way to stay top of your customer's mind. But bad retargeting restrains the relationship you have with your customer. Here's a look at how one licensed sports apparel seller isn't in sync with its customer or its inventory, and three things merchants can do to get retargeting done right. …» |
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6 Ways to Use Facebook to Build Email Lists |
Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook. …» |
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4 Ways IBM Watson is Connecting the Brand to the Consumer |
Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM's artificial intelligence technology, IBM Watson to connect to customers. …» |
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