Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 11/29/2016

3 Ways to Drive Brand Value for Your Millennial Shopper

Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper. …»

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What Black Friday and Cyber Monday Will Mean for Ecommerce

Black Friday and Cyber Monday are the two busiest shopping days for ecommerce. These two days have impacted ecommerce brands in years past. Take a look back at Black Friday and Cyber Monday 2015 and the predictions for 2016. …»

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Consumers Worldwide Want the Human Element in Customer Service

Even though we live in a very digital retail environment today, consumers still want and even crave a human element in customer service. A new study reveals why the human element is important when engaging with consumers today. …»

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How to Avoid Getting “Amazoned” This Holiday Season

This holiday season, retailers will feel the full effects of the omnichannel customer journey focus. Customers expect a seamless path to purchase and in order to compete with the likes of Amazon, retailers need to deliver. Here are several ways retailers can compete with Amazon this holiday season and provide the best customer experience. …»

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Black Friday Sets Records, But Cyber Monday Projected Ahead

Black Friday 2016 blew out the former year’s ecommerce numbers, passing the $3 billion dollar mark for the first time to reach $3.34 billion in online sales. See what else transpired over Cyber Weekend 2016.…»

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