Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 02/02/2016
Your Opinion Matters: Take the MCM Outlook 2016 Survey Today
MCM Outlook research provides a comprehensive snapshot of industry trends in all areas of omnichannel ecommerce, operations, fulfillment, B2B, catalogs, marketing, and global commerce – and your experience and knowledge in the field is a key contributor to this insight. Oh - and you can also win a $500 American Express gift card if you take the MCM Outlook survey!…»
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Leveraging Your Marketing Database to Gain Brand Traction
Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications. …»
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The Holiday Season May Be Over, But Its Lessons Aren't
There should be dedicated vacation packages for online retailers recovering from the intensity of the holiday season.Here are some actionable tips to help you leverage holiday sales metrics for success in the coming year»
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Mobile Payment Options Driving Mobile Commerce Growth 
It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what's been the most successful holiday season for mobile commerce. Here's how both Amazon payments and PayPal were able to drive the growth of mobile commerce this holiday season…»
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Amazon Acted Like a Super Bowl Champion in 2015
To win in ecommerce, merchants need to adapt to changes in customer behavior. To that extent, Amazon acted like a Super Bowl champion in 2015. Here's a look at how Amazon hoisted its own trophy in 2015, and what it means for you, as a marketplace seller, in 2016.…»
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