Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 2/20/2018
3 Ways Small Retailers Can Level the Playing Field Against Amazon in 2018
If you read the headlines, it seems like 2018 already belongs to Amazon. However, it doesn't need to be this way. Retailers can use their own strengths and go up against Amazon this year. Here are three ways to make this happen. …»
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Levi Strauss Grew Direct-To-Consumer Sales 15% in 2017
Levi Strauss & Co. said its direct-to-consumer sales grew 20% in the fourth quarter and 15% for fiscal 2017, based on performance and expansion of the company’s retail network and its ecommerce growth. Here is what CEO and President Chip Bergh had to say about the quarter. …»
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The Threat of Disappearing Brands in the Age of Voice Assistants
When you see a red and white can of soda or a Peter Pan silhouette on a jar, you see a brand. You know the product. But what happens when you don’t have those visual cues to draw you to certain items when you shop? Here is what voice assistants could mean for the future of retail. …»
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The State of the Catalog is Alive and Well
While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants. …»
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Walmart Enhances Mobile App with Store Assistant Capabilities
Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience. …»
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