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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 2/21/2017 |
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3 Strategies to Better Serve Millennial Shoppers |
Serving your millennial customers isn't always easy as this generation uses multiple devices during their online routine, and their expectations are high. Here are three strategies to better serve millennials no matter which device or channel they use.…» |
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The Next Generation of Batch and Blast |
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging. …» |
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Measuring Your Content Marketing’s Real Performance |
With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Here is how you can measure your content marketing real performance. …» |
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L.L Bean on Creating Excellence in Brand Communication |
What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company's SVP of brand communication, discusses the company's approach with Multichannel Merchant. The company is a finalist in the category for this year's Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.…» |
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featured jobs |
Accenture Interactive - Marketing Operations, Integrated Marketing Manager - Chicago
Accenture – Chicago, IL
Accenture Interactive - Digital Marketing Strategy and Planning Senior Manager - Los Angeles
Accenture – San Francisco, CA
Accenture Interactive, Digital Marketing Integrated Operations Senior Manager - Dallas, Texas
Accenture – Dallas, TX
Accenture Interactive, Digital Marketing Integrated Operations Senior Manager - Chicago
Accenture – Chicago, IL
Research Associate/Senior Research Associate, Screening and Core Technology
RaNA Therapeutics – Cambridge, Massachusetts
Accenture Interactive - Digital Marketing Strategy and Planning Manager - Los Angeles
Accenture – El Segundo, CA
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