Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 02/22/2016

MCM Outlook 2016: Ecommerce's Role Grows with Omnichannel and Mobile

As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants working hard to prepare for the always-connected shopper, whether they buy from their smartphone and pick up in……»

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Thirstie Adopts Content-to-Commerce Strategy

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand. …»

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Top 8 Mobile Shopping Problems

As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand and address the frustrations many users have with their mobile retail experience. Here are the top eight complaints of mobile shopping experience. …»

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	Operations Summit\|April 12-14 2016\| Cincinnati OH
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Digital Disruption: Using the Customer To Drive Organizational Change

When it comes to the digital challenge, most organizations are changing, not transforming. Here are five key considerations when embarking on a digital transformation journey. Here are five key considerations when embarking on a digital transformation. …»

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3 New Rules for Winning at Ecommerce in 2016

Despite mobiles massive growth, consumers have been slow to adopt mobile as a significant purchasing channel. See what new rules in ecommerce are ahead in 2016. …»

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	Growing Global 2016 \| April 13-14 \| Cincinnati OH
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