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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 02/27/2018 |
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| Walmart Cites Operational Issues in Q4 Ecommerce Slowdown |
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Due in large part to inventory management issues around the critical holiday period, Walmart reported a serious slowdown in its booming ecommerce growth during the fourth quarter, which increased 23% compared to a 50% gain a year earlier. See what these challenges were for Walmart and what it meant for sales in the fourth quarter. …» |
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| When Anti-Fraud Blacklists Cost Merchants Customers |
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Card-not-present fraud is a huge and growing problem for ecommerce, and one way merchants try to prevent it is with blacklists. Here is what you need to know about how to combat card-not-present fraud in your retail business. …» |
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| Making Sense of Forecasting 2.0 and the Role of AI |
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Listening to current retail technology discussions, it’s safe to say that artificial intelligence is the early favorite for buzzword of the year, with countless taglines promising unprecedented productivity improvements based on AI. Here is what you need to know about AI and the difference between traditional and advanced forecasting. …» |
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| How to Evolve Your Email Marketing Strategy |
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Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market. …» |
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| How Asics Combated Online Journey Hijacking |
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Online journey hijacking hurts the customer experience, impacting conversion rates and brand equity.
Find out how Japanese sports apparel and footwear giant Asics tackled this growing problem, increasing conversion rates, decreasing cart abandonment and adding $1 million in incremental sales.…» |
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| The MCM Network Source Directory |
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