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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 2/9/2016 |
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Taking a Closer Look at Your Data |
Being able to combine your online and in-store data today is critical for a brands' personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer. …» |
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5 Reasons Verified Reviews are No Silver Bullet |
Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here's five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short. …» |
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The Great Amazon Retail Store Mystery Solved |
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn't for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?…» |
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6 Tips to Improve Email Marketing Deliverability in 2016 |
As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year. …» |
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