Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 2/9/2016
Taking a Closer Look at Your Data
Being able to combine your online and in-store data today is critical for a brands' personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer. …»
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See how your strategy compares to other top retailers'
5 Reasons Verified Reviews are No Silver Bullet
Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here's five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short. …»
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The Great Amazon Retail Store Mystery Solved
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn't for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?…»
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Shoptalk-the groundbreaking NexGen Commerce Event
Join 300+ executives from companies like Jet.com, Target, Kohls, Postmates and Airbnb
6 Tips to Improve Email Marketing Deliverability in 2016
As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year. …»
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Consumer-generated Content Proves Successful for Turtle Wax
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax. …»
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Marketing Databases: The Powerhouse for Merchants
Read why marketing databases are a crucial part for your brand and your business. Get the report here.
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