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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 3/1/2016 |
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| Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park |
| Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.…» |
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| sponsored by |
Baby Product E-Commerce Company
BabySuperMall.com - $11.4 MM/year. Seeking buyer or investor. SEO optimized website, 1,825,000 new visitors in 2015. 1.3% conversion rate. 20 year history, revenue recently over $21MM. Excellent opportunity to acquire or invest in an established internet retailer in a growing segment. |
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| 29 Creative Leap Day Emails to Drive Ecommerce Sales |
| Leap Day comes but once every FOUR years... So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.…» |
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| What’s Next for Best Buy After Its Marketplace Shutdown? |
| With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say. …» |
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| sponsored by |
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MCM Outlook 2016 |
| Read MCM’s latest Outlook Report on how ecommerce’s roles grows with omnichannel and mobile. |
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| Schuler Shoes Improves Its Site Search and Navigation Capabilities |
| Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.…» |
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| Wayfair Cites Healthy Customer Growth, Cyber Weekend as Q4 Sales Drivers |
| Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead. …» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
