Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 3/13/2018
How to Evolve Your Email Marketing Strategy
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market. …»
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How Ecommerce is Keeping it Real with Virtual and Augmented Reality
While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality - and augmented reality - in your own company? …»
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How Web and Mobile Come Together in the Customer Journey
The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms. …»
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Nordstrom Partners with Anthropologie on New Home Products
Nordstrom is partnering with Anthropologie to introduce home products line in 15 of their retail locations and on Nordstrom.com beginning March 19. The collaboration is part of a larger trend of partnerships between retailers, sometimes those in competition with each other.…»
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How Brands Can Succeed At Cross-Border In the Age of Amazon
Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.…»
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