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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 3/20/2018 |
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| Walmart Whistleblower Claims Ecommerce Results Overstated |
| A former director of business development for Walmart claims in a lawsuit the company skirted rules and published misleading results that helped to inflate its ecommerce numbers, according to Bloomberg. Walmart denies the claims and said it will vigorously defend itself.…» |
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| Data on Multi-Device Customer Journeys Yields Benefits for Retailers |
| More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices. …» |
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| Technology Allowing Brands to Survive, Thrive Amidst Disruption |
| Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance. …» |
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| Re-Establishing IT Principles in a Unified Commerce World |
| Retailers need to not only reinvent their strategy to meet consumer expectations, but have to reconcile and implement new technology to meet the demands of unified commerce. Here are steps they can take to create a roadmap for connecting legacy and new technology that drives an effective unified commerce approach.…» |
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| How More Brands Are Choosing to Build Loyalty by Giving Back |
| When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS' lead in their own efforts to give back. …» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
