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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 03/29/2016 |
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| Retailers Need to See Omnichannel as a Singular Effort |
| If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that's where they're missing the boat. …» |
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| The Debit Swipe Fee Cap is Still Too Damn High |
| A cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs for retailers and consumers but is still higher than intended by Congress and should be lowered, according to the National Retail Federation. …» |
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| Catalogs: An Engaging Sales Driver |
| The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs. …» |
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| How Social Customer Service Affects Your Bottom Line |
| Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.…» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
