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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 04/25/2016 |
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The Impact of Poor Product Content |
Product content can have an impact on online sales. This infographic by Shotfarm unveils that 78% of consumers said product information is very important, while 42% of consumers have returned an online purchase in the past year due to poor product content. …» |
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4 Ways B2B Marketers Can Successfully Drive Customer Experience |
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.…» |
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Eat & Tweet: Dishing on Memorable Moments |
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?…» |
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