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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 06/21/2016 |
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| How Comfortable Club Makes its Underwear Visible to Shoppers |
| As Kickstarter-funded premium underwear provider Comfortable Club starting expanding its sales channels to include Amazon as a marketplace seller as well as using its Fulfillment by Amazon service, inventory management and visibility across channels started to become a serious issue. Click here to find out how Stitch Labs made Comfortable Club's underwear inventory more visible. …» |
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| Finding Your Customers Across Multiple Devices |
| Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.…» |
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| Mobile, Personalization, Relevance Key to Milennials at Steve Madden |
| Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.…» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
