Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 6/7/2016

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers

Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers. …»

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	Ecommerce’s Role Grows with Omnichannel and Mobile
	The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.

Staples Pilots Interactive Store Map for iPhone App

Staples today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers. See how it complements Staples's other online and offline commerce initiatives.…»

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7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry. …»

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	Leveraging Buying Intent Data to Turn Visitors into Customers
	On-Demand Webinar Download to learn how intent data can help you drive incremental volume and lift in your campaigns

Making The Most Of Mobile: Device Integration For Consistency

Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers. …»

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Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?

Is it the beginning of the end for print catalogs? Victoria's Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand. …»

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	Can You be Found in the MCM Source Directory?
	Contact Cynthia Foristel for more info at 203-899-8482

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