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| week of 7/13/22 |
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| Ecommerce Market Share Gains Slip Slightly |
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| After hitting a peak of 24% in the lockdown era of mid-2020, the ecommerce share of U.S. retail has slipped a bit but is expected to settle at 22% by year end, according to FTI Consulting, as consumer behavior has become entrenched even as stores have been reopened now for over a year. |
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| Google Facing Adtech Breakup Heat from DC |
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| Google parent Alphabet is reportedly considering splitting up parts of its business that handle digital advertising into a separate unit, to avoid antitrust litigation from the U.S. Justice Dept. as part of an ongoing investigation, according to the WSJ. It's not clear whether anything short of an asset sale would satisfy federal regulators. |
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| sponsored by |
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| Taking a Media-First Approach in Ecommerce |
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Cut through marketplace noise and win valuable mindshare by delivering compelling, engaging visual media experiences that will help you drive shopper connection, engagement, and conversion.
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| Navigating the Metaverse: A Magic Wand for Ecommerce |
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| Now that technology has advanced further and skills are being acquired to deliver on past ideas and dreams, we are at a potential breakthrough point. We are in an exciting time of discovery, and everyone is racing to be at the forefront. Here’s my advice for retailers from within and outside the metaverse. |
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| DTCs: Effective Alternatives to 3P Cookies |
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| Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities. |
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| sponsored by |
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| How DSW and GNC Are Increasing Speed to Customers |
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Multichannel Merchant gathered top retail operations executives for a virtual Think Tank Forum, sponsored by Saddle Creek Logistics. Learn what retailers are doing to increase their speed to customers.
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Related Content
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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