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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 7/26/2016 |
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| L'Oréal Acquires IT Cosmetics for $1.2 Billion |
| L'Oréal announced the aquisition of beauty makeup brand IT Cosmetics for $1.2 billion. The acquisition is an effort to answer the rising demand of makeup and hybrid skincare. See how this will benefit both brands going forward. …» |
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| Defining Your Ecommerce Pricing Strategy in a Post-List Price World |
| Pricing is one of the most difficult issues in online retail because it is a major challenge to keep up with such a fast-moving and dynamic marketplace. With the concept of "list pricing" on the wane, here are some tips to help you stay ahead of the curve in ecommerce pricing and gain a competitive edge in this crucial area.…» |
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| Customer Experience is the New Key Differentiator |
| If companies hope to keep their customers coming back, their first priority needs to be placed on customer experience. Here are 4 important areas companies must focus on to create the experience that customers now expect.…» |
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| 5 Conversion Tactics for Driving Traffic Through Your Site |
| You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.…» |
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| The MCM Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Start your search. |
