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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 07/05/2016 |
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| Amazon Announces Second Annual Prime Day |
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Amazon announced its second annual Prime Day, set to take place on Tuesday, July 12. This year, the marketplace giant will offer more than 100,000 deals worldwide to Prime members. See what plans Amazon has in place. …» |
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| The Age of Authenticity: Retail Marketers Must Embrace UGC |
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User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here's why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.…» |
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| How to Get Started with Big Data and the Cloud |
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There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. See what the challenges are for many retailers and what is holding them back. …» |
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| MakerBot Achieves Engagement Success on its Website |
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3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did. …» |
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