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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 7/23/2019 |
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How to Start Segmenting Your Emails |
The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn't mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.…» |
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How Agile Brands are Seizing Growth on Amazon |
Brands selling through stores and websites might see Amazon’s explosive growth as their biggest threat. In fact, the online giant may offer brands their biggest opportunity. Here is how some of today's agile brands are growing on Amazon. …» |
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What Do We Risk with the Emergence of Fast Payments? Trust. |
The multichannel, digital marketplace thrives on speed, convenience and ease of use. We’re always striving to remove friction and make processes faster and more efficient. One way to achieve this includes streamlining how we conduct payments. …» |
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Ecommerce Checkout Platform Bolt Raises $68M in New Funding |
Bolt, a San Francisco-based ecommerce checkout startup that aims to give ecommerce and DTC companies an Amazon-like experience at the bottom of the funnel, has raised $68 million in a Series B round, bringing its total venture raise to $90 million.…» |
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Prime Day by the Numbers: 175 Million Items Ordered and Other Cool Stats |
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted "Christmas in July."…» |
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