With the advent of headless commerce and APIs, retailers and brands -- and affinity-based communities -- can easily launch their own successful marketplace. Learn more in this MCM special report.

Multichannel Merchant
Ecommerce & Marketing
week of 8/10/22
Avalara Being Acquired by Vista Equity Partners for $8.4B
Avalara, a provider of tax compliance automation software, is being acquired and taken private by global investment firm Vista Equity Partners for $8.4 billion, a generous 27% premium over the July 6 closing price as demand grows worldwide from retailers needing to sort out complex tax issues.
Facebook Shutting Down Livestream Shopping Oct. 1
Facebook is shutting down its livestream shopping venture two years in, putting its efforts behind the popular Reels short-form video platform as livestream shopping has yet to catch on here in a big way as in China, and retailers, brands and platforms need to rethink their approach. Experts weigh in on what they need to do.
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Taking a Media-First Approach in Ecommerce

Cut through marketplace noise and win valuable mindshare by delivering compelling, engaging visual media experiences that will help you drive shopper connection, engagement, and conversion.

Automating Supplier Payments Adds Value
Even when retailers want to pay suppliers quickly, the inefficiencies of manual accounts payable (AP) and payment processes can get in their way. This involves printing checks, chasing down signatures and mailing. To address these issues, many retailers are using software to automate and optimize services to support those efforts.
Marketplaces: Avoiding the Ad Death Spiral
For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t optimize search, listings, ads and promotions on your site, you don’t get conversions. This leads to desperate blasting and promotions that just drives drives users away and kills revenue. Here are 5 steps to help you avoid this dreaded ad death spiral.
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WineDirect Uses Waveless Tech to Drive Scale

Learn how the WineDirect operations team was able to leverage technology to enable the correct order flow and fulfillment across channels, while providing critical scale to meet heightened demand.

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Inventory Management Complexities Are Here to Stay

Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.

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