Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/23/2016

Which Subscription-Based Payment Model is Right for Your Business?

So, you’re considering the move to a subscription-based commerce model. You’re in good company. Businesses and brands across the industry spectrum are transitioning to subscription or automated payment models to meet consumer preferences.…»

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The Entrepreneur’s Guide to Nailing Online Marketing Infrastructure

For a rapidly scaling online business, a proper framework for making decisions about what tech to incorporate into your site will provide the stability to keep it secure, user experience high, and conversions coming in. Hopefully this guide to nailing your online marketing infrastructure is a valuable first step.…»

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Optimizing Your Email Production Workflow

What is your email production like? While every email production process is different, everyone has an opportunity to learn from each other when finding the right process that works for them. Here is a deep dive look at the email optimization process and how it can work for your business. …»

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Selling in Silos: Understanding the Complexities of the Multichannel Experience

In order to build the right experience across channels, it is critical to take a step back and understand the complexities associated with multichannel selling. Here's why success for merchants today requires the integration of processes and systems that were originally designed in silos. …»

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What's Your Sign? Using Zodiac Symbols to Determine Messaging

Can someone's date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone's Zodiac sign could determine what sort of messaging they will respond to.…»

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