Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 9/20/2016
5 Steps to Creating and Implementing Your Brand Voice
Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice. …»
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FastenersPlus.com Enhances User Experience Based On Customer Feedback
FastenersPlus.com listened to its customers and enhanced the user experience on its website. The most-asked requests will help boost shopping efficiency and improve the overall customer experience. Here is what FastenersPlus.com did and how it helped them gain more sales. …»
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Houzz Launches Visual Match
Houzz, the platform for home remodeling and design, launched Visual Match, a new visual recognition tool that makes it easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos. …»
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Ecommerce’s Role Grows with Omnichannel and Mobile
The convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants are working hard to prepare for the always-connected shopper.
Retail On-Demand: 4 Strategies to Attract Consumers
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey. …»
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Close the Gap: B2B E-Commerce Finishes Where Quote-to-Cash Leaves Off
The B2B revenue cycle is not changing, it has changed. 92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.…»
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MCM Top 3PL Application Extended!
Make sure you are listed in this resource by omnichannel, ecommerce and direct-to-customer merchants seeking experienced providers to work with. Submit your application by Sept 16th!
 
5 Ways to Prepare for the Holiday Season
How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list. …»
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