4 Methods to Drive Revenue Using Purchase History
By Daniela Forte
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
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Johnson’s Step Down at JCP Not a Surprise
By Erin Lynch
When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.
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Congress Forces USPS To Delay 5-Day Delivery Plan
By Daniela Forte
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule, according to a statement from the USPS on April 10.
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5 Tips for Memorable Birthday Emails
By Daniela Forte
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.
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Fraud Management Tools Have Several Benefits
By Erin Lynch
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to [...]
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Free Webinar: Word of Mouth Tactics and Strategies that Drive Sales Date: April 11, 2013 Time: 2:00 p.m. ET
Learn practical, how-to steps you can use the next day to build an effective word of mouth marketing campaign that drives sales.
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