How Google Shopping Improved the Ecommerce Experience
By James Dechow
Google’s transition from Google Product Search to Google Shopping last year sent online retailers into an anxious flurry, sweating at the task list ahead. By now, merchants are wiping their brows from the sprint, having successfully transitioned to the new model.
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Nearly 60% of Showroomers Head to Amazon
By Erin Lynch
Nearly 60% of consumers who showroom head to Amazon in search for cheaper prices and cheaper shipping options. In this infographic by CouponChief.com, you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.
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Marketers Need to Stop Pushing and Start Listening
By Erin Lynch
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social's CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
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Magazines Integrate Ecommerce Capabilities to Websites.
By Daniela Forte
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com. They can add products to an on-site shopping cart and check out without [...]
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I Showroomed
By Daniela Forte
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago [...]
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