| MCM THURSDAY
News and Intelligence for the Multichannel Merchant August 28 , 2013 |
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| Prepping Your Site for the Holiday Season
By Daniela Forte Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear's Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season. |
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| Best Practices for Getting Your Email into Inboxes
By Gina LeMay There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules. |
| Abercrombie & Fitch Sees Growth in China
By Daniela Forte Abercrombie & Fitch Co. reported strong growth in its direct-to-consumer business in China, according to its second quarter report. |
| 5 Ways Site Search Data Creates Better Merchandising
By Geoff Brash By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences. |
| BooJee Beads Gets Conversion Lift from Product Videos
By Daniela Forte BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here's how conversion rates of product pages with video differed from product pages without them. |
| Get Social with the Multichannel Merchant Editors
By Tim Parry Want to get social with the Multichannel Merchant editorial staff? Here's how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels. |
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