News and Intelligence for the Multichannel Merchant

June 26 , 2014

By JP Chauvet

Big data doesn't benefit you if you can’t analyze it! Untapped data is like a gold mine - it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.

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By Zach Ferres

It's not the big brands that are really moving the ecommerce needle in the space — it’s the smaller ones. Here's a look at the lessons big behemoths like Amazon can learn from Threadless, TOMS Shoes and HauteLook.

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By Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?

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By Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.

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By Daniela Forte

It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

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Personalization is the Key to Post-Holiday Campaigns

B2B Merchants Adapt to B2C Generation

How Product Information Management Maximizes Omnichannel Commerce

Engaging Customers Where They Are Instead of Where It’s Easy

Why Online Communities are Essential to B2B Social Marketing Success

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