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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

June 26 , 2013

MCM Thursday
 
How to Select Your Next Ecommerce Platform
Men’s Wearhouse Opens Up About Zimmer Termination
Email is Preferred Way to Reach Shopping Cart Abandoners
Before You Remove Your Yahoo Subscriber
Dillon Joins Ulta Beauty as Its New CEO
HoneyBaked Ham Company to Launch in Japan
Why Marketing and Fulfillment Must Work Together

How to Select Your Next Ecommerce Platform

By Tim Parry

Merchants that are looking to replace their ecommerce solution may find it to be a daunting task. With so many ecommerce platforms available, how do you decide which ecommerce platform best fits your needs? Here’s a hard-to-find comprehensive look at the features and key information of more than two dozen ecommerce platform technology providers. This [...]

FULL ARTICLE

Men’s Wearhouse Opens Up About Zimmer Termination

By Erin Lynch

After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men's Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.

FULL ARTICLE

Email is Preferred Way to Reach Shopping Cart Abandoners

By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

FULL ARTICLE

Before You Remove Your Yahoo Subscriber

By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

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Dillon Joins Ulta Beauty as Its New CEO

By Daniela Forte

Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.

FULL ARTICLE

HoneyBaked Ham Company to Launch in Japan

By Multichannel Merchant Staff

The HoneyBaked Ham Company announced that after it's 55-year history selling in the United States it will now expand to Japan with a storefront, an ecommerce site, sampling and a full marketing campaign specific to the region.

FULL ARTICLE

Why Marketing and Fulfillment Must Work Together

By Tim Parry

In this video taken at IRCE 2013, three ecommerce executives talk about why it's important that the marketing and fulfillment teams are on the same page.

FULL ARTICLE

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