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MCM THURSDAY

News and Intelligence for the Multichannel Merchant

May 17 , 2013

MCM Thursday
Designing Your Site for the Mobile Customer
Executive Summary Report: Product Information Management
Ron Johnson Saga Showed Why Data Still Matters
Customers Want Convenience on Their Terms, Not Yours
L’Oreal USA Gains Purchasing Power With IBM
PayPal Offers PayPal Here Customers Free Payment Processing
3 Tips to Spring Clean Your Ecommerce Strategy

Designing Your Site for the Mobile Customer

By Terry Costa

Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites [...]

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Executive Summary Report: Product Information Management

By Tim Parry

By providing “a single version of product truth,” the right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic marketing.In this Executive Summary Report on Product Information Management (PIM), you will learn: The potential cost benefits and enhanced operational efficiencies gained with PIM solutions. [...]

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Ron Johnson Saga Showed Why Data Still Matters

By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

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Customers Want Convenience on Their Terms, Not Yours

By Jeannie Walters

Convenience is continuing as a key driver in loyalty for most customers. With busier schedules and comfort with ecommerce, customers are choosing those brands who provide convenience in the way they like – not the other way around. Convenience, according to Merriam-Webster, is “something (as an appliance, device, or service) conducive to comfort or ease.” [...]

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L’Oreal USA Gains Purchasing Power With IBM

By Daniela Forte

IBM (NYSE: IBM) announced today a major three-year agreement with L'Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L'Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.

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PayPal Offers PayPal Here Customers Free Payment Processing

By Daniela Forte

PayPal announced this week they will be offering free payment processing through the rest of the year for some U.S. businesses that use its PayPal Here mobile payment system, according to an article on Mashable.com.

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3 Tips to Spring Clean Your Ecommerce Strategy

By Fred Lizza

Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer [...]

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